STOP!

Cool isn’t something you should feel like you have to be. The overall idea of cool is often misunderstood and honestly overused. Through fashion, music, television, brushing teeth, even walking dogs, people will try their hardest to make something seem “cool”. What ever happened to doing things just because it felt right, or better yet, being creative and building your own “cool”? After a while trend chasing gets a little boring. Dare to be different.

When trying to make something cool, you lose the true essence of what cool is. Cool should mean something different to each person. Unfortunately, people chase after what others make cool. While understandable to an extent, this an attitude that kills creativity. In fact, I’m starting to wonder if creativity still exists. I know that creativity exists, but it feels as if it’s starting to lose relevance. Every idea seems to be blatantly recycled. How ironic is it that being outside the box is actually what’s “in”.

In the pursuit of cool there is a major disconnect from individualism. To be an individual is empowering, it gives you the freedom to do what feels right to you. That freedom is what sparks the creativity that leads to innovation and progression. Going beyond the societal perception of what it means to be cool, a person not only steps outside the box, but they also disregard it completely.

While I am not against the idea of cool, I am avid in my beliefs that a person should create cool rather than chase it. No matter what is done, cool will always exist. What matters most is how you perceive it and what you allow it to define.

THE PURSUIT OF (COOL) – TEASER from R+I creative on Vimeo.

Terrence Whittaker Jr.
ElloDigsby